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Jump to: 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2013 | 2012
Number of items at this level: 57.

2024

Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior (In Press). Journal of Marketing SAGE Publications 10.1177/00222429241256570

Müller, Alexander; Kuester, Sabine; Konya-Baumbach, Elisa (23 February 2024). Guardian of Morality: When AI Speaks up Against Verbally Abusive Customers In: American Marketing Association Winter Educators' Conference 2024. St. Pete Beach, FL, US. February 23-25, 2024.

2023

Muzaffar, Myra; Rose, Stefan; Pruschak, Gernot; Hopp, Christian; Bastardoz, Nicolas (11 November 2023). Integrating Face-to-Trait Inferences and Leadership: A Multilevel Perspective In: Work - & Organisational Psychology Conference 2023. Groningen, Netherlands. 24.11.2023.

Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.

Feurer, Sven; Rose, Stefan; Berger, Jonas; Fux, Miriam; Graf, Livia; Schaad, Roman; Scheidegger, Janick; Zbinden, Fabian (25 May 2023). Do Service Robots Impair Consumer Fairness Perceptions of a Price Increase? In: EMAC ANNUAL CONFERENCE 2023. Odense, Denmark. 23.-26.05.2023.

Roggenkämper, Luisa; Feurer, Sven; Schuhmacher, Monika C. (25 May 2023). Unlocking Shelf Performance Potential in Stationary Retail Using Artificial Intelligence: Learning from Digital Shelf Twin Data In: EMAC ANNUAL CONFERENCE 2023. Odense, Denmark. 2023 May 23-26.

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2023). Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights In: Bstieler, Ludwig; Noble, Charles H.; ; (eds.) The PDMA Handbook of Innovation and New Product Development (pp. 247-266). John Wiley & Sons

Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (11 February 2023). Investigating consumers’ hesitant adoption of medical artificial intelligence In: American Marketing Association Winter Educators' Conference 2023. Nashville, TN, US. February 10-12, 2023.

Kremer, Patrick; Feurer, Sven (11 February 2023). The Differential Role of Psychological Ownership in Consumer Reactions to Automated Products: Test of a Formative Measurement Scale In: AMA Winter Academic Conference. Nashville TN. February 10-12, 2023.

Konya-Baumbach, Elisa; Biller, Miriam; von Janda, Sergej (2023). Someone Out There? A Study on the Social Presence of Anthropomorphized Chatbots Computers in Human Behavior, 139 Elsevier

Rose, Stefan; Wentzel, Daniel (2023). The impact of identity based congruence effects in reward-based crowdfunding In: Umashankar, Nita; Lisjak, Monika (eds.) Proceedings of the American Marketing Association (AMA) Winter Academic Conference. Nashville. February 6, Virtual | February 10-12, Nashville.

2022

Tereschenko, Olga; Raff, Stefan; Rose, Stefan; Wentzel, Daniel (14 December 2022). Are You Trying to Be Funny? The Impact of Affiliative Humor of Smart Home Technologies on Human-Like Trust In: 2022 International Conference on Information Systems. Copenhagen, Denmark. 9-14.12.2022.

Feurer, Sven; Haws, Kelly L. (2022). Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality Journal of Business Research, 149(149), pp. 630-639. Elsevier 10.1016/j.jbusres.2022.05.044

Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (October 2022). Investigating consumers’ hesitant adoption of medical artificial intelligence In: Investigating consumers’ hesitant adoption of medical artificial intelligence. Denver, CO, US. Oct 20-23, 2022.

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, Steve (2022). Overcoming the negative role of nostalgia in consumer reactions to automated products Journal of Product Innovation Management, pp. 1-48. Wiley https://doi.org/10.1111/jpim.12641

Pade, Robin; Feurer, Sven (2022). The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing Journal of Business Research, 145, pp. 277-287. Elsevier 10.1016/j.jbusres.2022.02.057

Rose, Stefan; Wentzel, Daniel (27 May 2022). You Better Believe it: The Impact of Social Identity Based Naïve Theories in Reward Based Crowdfunding In: Annual Conference of the European Marketing Academy. Budapest, Hungary. May 24-27, 2022.

Konya-Baumbach, Elisa (27 May 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Proceedings of the European Marketing Academy 51st Conference 2022. Budapest. May, 24-27, 2022.

Ram, Janakiraman; Harsha, Kamatham; Feurer, Sven; Rishika, Rishika; Marina, Girju (12 May 2022). The Impact of Daylight-Saving Time on Consumer Health-Related Behavior: Evidence from the Snack and Health Club Industries (Submitted). In: 2022 Theory + Practice in Marketing (TPM) Conference. Antlanta. May 10-12, 2022.

Rose, Stefan; Pruschak, Gernot; Hopp, Christian; Bastardoz, Nicolas (7 May 2022). The Face of Change: How the Context of CEO Turnover Affects Preferences for Candidates with Facial Appearance-Based Leadership Ability In: 5th Interdisciplinary Perspectives on Leadership Symposium. Mykonos, Greece. 5-7 May 2022.

Will, Christian; Lehmann, Nico; Baumgartner, Nora; Feurer, Sven; Jochem, Patrick; Fichtner, Wolf (2022). Consumer understanding and evaluation of carbon-neutral electric vehicle charging services Applied Energy, 313, pp. 1-20. Elsevier https://doi.org/10.1016/j.apenergy.2022.118799

Konya-Baumbach, Elisa (4 March 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Society for Consumer Psychology Conference 2022. virtual venue. March 2-4, 2023.

Isaac, Mathew; Konya-Baumbach, Elisa (3 March 2022). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Society for Consumer Psychology Conference 2022. virtual venue. 03.-05.05.2022.

Konya-Baumbach, Elisa (20 February 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: 2022 AMA WINTER ACADEMIC CONFERENCE: Reconnecting and Reconceiving the Marketplace. Proceedings: Vol. 33 (pp. 258-260). Chicago, Illinois: American Marketing Association

Rose, Stefan (2022). Wie ausgereift ist der Einsatz von selbstfahrenden Bussen? SocietyByte - Wissenschaftsmagazin der Berner Fachhochschule Berner Fachhochschule, Wirtschaft

Barth, Madeline; Konya-Baumbach, Elisa; Kuester, Sabine (2022). 'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing (IMU Research Insights 80). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim

Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine (2022). Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz (IMU Research Insights 77). Mannheim: University of Mannheim, Institute for Market-Oriented Management

Hopp, Christian; Rose, Stefan; Kaminski, Jermain (2022). The Pervasive Role of Campaign and Product-Related Uncertainties in Inhibiting Crowdfunding Success Journal of Risk and Financial Management, 15(8), p. 370. MDPI 10.3390/jrfm15080370

2021

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2021). Consumers' response to really new products: A cohesive synthesis of current research and future research directions International Journal of Innovation Management, 25(08) World Scientific Publishing 10.1142/S1363919621500924

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2021). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption Journal of Consumer Research, 49(2), pp. 268-287. Oxford University Press 10.1093/jcr/ucab059

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; Woodside, Arch (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts Journal of Revenue and Pricing Management, 20(4), pp. 420-435. Springer 10.1057/s41272-021-00306-1

Feurer, Sven; Fischer, Alexander (2021). Proposition of a Pleasurable-Ends Model of Manipulation in Marketing In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Pade, Robin; Feurer, Sven (2021). Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Barth, Madeline; Konya-Baumbach, Elisa; Kuester, S. (2021). Der Ton macht die Musik: über die Effektivität eines persönlichen Tons in Mobile Notifications (IMU Research Insights 71). Mannheim: University of Mannheim, Institute for Market-Oriented Management

2020

Rose, Stefan Manfred; Wentzel, Daniel; Hopp, Christian; Kaminski, Jermain (2020). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance Journal of Business Venturing, 36(6), p. 106021. Elsevier 10.1016/j.jbusvent.2020.106021

Barth, Madeline; Kuester, Sabine; Konya-Baumbach, Elisa (May 2020). Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing In: Proceedings of the European Marketing Academy Conference 2020. Budapest. May 27-29, 2020.

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences Journal of the Academy of Marketing Science, 48(4), pp. 734-752. Springer 10.1007/s11747-019-00708-z

Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine; von Janda, Sergej (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (IMU Research Insights 68). Mannheim: University of Mannheim, Institute for Market-Oriented Management

Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Mannheim Business Research Insights 1). University of Mannheim, Business School

2019

Isaac, Mathew; Konya-Baumbach, Elisa (20 October 2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Association for Consumer Research Conference 2019. Advances in Consumer Research: Vol. 47 (pp. 656-657). Duluth, MN: Association for Consumer Research

Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; Kuharev, Victoria (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption International Journal of Research in Marketing, 36(3), pp. 385-399. Elsevier 10.1016/j.ijresmar.2019.01.008

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444

Rose, Stefan Manfred (2019). Intertemporal Consumption in Reward-Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products In: 48th Conference for the European Marketing Association (EMAC). Hamburg, Germany. May 28-31, 2019.

Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2019). Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (IMU Research Insights 62). Mannheim: University of Mannheim, Institute for Market-Oriented Management

2018

Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, Monika C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups Journal of Business Research, 83, pp. 65-81. Elsevier 10.1016/j.jbusres.2017.09.037

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research Marketing ZFP, 40(2), pp. 26-40. 10.15358/0344-1369-2018-2-26

Rose, Stefan Manfred; Hopp, Christian (2018). The Influence of Product Maturity and Innovativeness on Consumers‘ Perceived Uncertainty in Reward-Based Crowdfunding In: 2018 AMA Winter Academic Conference. New Orleans, USA. 23. - 25. Februar 2018.

Rose, Stefan Manfred; Wentzel, Daniel (2018). Intertemporal Consumption in Reward-Based Crowdfunding In: 31st Doctoral Colloquium of the European Marketing Association Conference. Glasgow, UK. May 27-29, 2018.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim

2017

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences Energy Policy, 106, pp. 244-254. 10.1016/j.enpol.2017.02.051

2016

Konya-Baumbach, Elisa (2016). The zero-price effect in a multicomponent product context International Journal of Research in Marketing, 33(3), pp. 689-694. Elsevier

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075

Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8

2015

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101

2013

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim

2012

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim

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