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Number of items at this level: 24.

2022

Rose, Stefan; Wentzel, Daniel (27 May 2022). You Better Believe it: The Impact of Social Identity Based Naïve Theories in Reward Based Crowdfunding In: Annual Conference of the European Marketing Academy. Budapest, Hungary. May 24-27, 2022.

Ram, Janakiraman; Harsha, Kamatham; Feurer, Sven; Rishika, Rishika; Marina, Girju (12 May 2022). The Impact of Daylight-Saving Time on Consumer Health-Related Behavior: Evidence from the Snack and Health Club Industries (Submitted). In: 2022 Theory + Practice in Marketing (TPM) Conference. Antlanta. May 10-12, 2022.

Rose, Stefan; Pruschak, Gernot; Hopp, Christian; Bastardoz, Nicolas (7 May 2022). The Face of Change: How the Context of CEO Turnover Affects Preferences for Candidates with Facial Appearance-Based Leadership Ability In: 5th Interdisciplinary Perspectives on Leadership Symposium. Mykonos, Greece. 5-7 May 2022.

Will, Christian; Lehmann, Nico; Baumgartner, Nora; Feurer, Sven; Jochem, Patrick; Fichtner, Wolf (2022). Consumer understanding and evaluation of carbon-neutral electric vehicle charging services Applied Energy, 313, pp. 1-20. Elsevier https://doi.org/10.1016/j.apenergy.2022.118799

2021

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2021). Consumers' response to really new products: A cohesive synthesis of current research and future research directions International Journal of Innovation Management, 25(08) World Scientific Publishing 10.1142/S1363919621500924

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2021). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption Journal of Consumer Research Oxford University Press 10.1093/jcr/ucab059

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; Woodside, Arch (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts Journal of Revenue and Pricing Management, 20(4), pp. 420-435. Springer 10.1057/s41272-021-00306-1

Feurer, Sven; Fischer, Alexander (2021). Proposition of a Pleasurable-Ends Model of Manipulation in Marketing In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Pade, Robin; Feurer, Sven (2021). Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

2020

Rose, Stefan Manfred; Wentzel, Daniel; Hopp, Christian; Kaminski, Jermain (2020). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance Journal of Business Venturing, 36(6), p. 106021. Elsevier 10.1016/j.jbusvent.2020.106021

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences Journal of the Academy of Marketing Science, 48(4), pp. 734-752. Springer 10.1007/s11747-019-00708-z

2019

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444

Rose, Stefan Manfred (2019). Intertemporal Consumption in Reward-Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products In: 48th Conference for the European Marketing Association (EMAC). Hamburg, Germany. May 28-31, 2019.

2018

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research Marketing ZFP, 40(2), pp. 26-40. 10.15358/0344-1369-2018-2-26

Rose, Stefan Manfred; Hopp, Christian (2018). The Influence of Product Maturity and Innovativeness on Consumers‘ Perceived Uncertainty in Reward-Based Crowdfunding In: 2018 AMA Winter Academic Conference. New Orleans, USA. 23. - 25. Februar 2018.

Rose, Stefan Manfred; Wentzel, Daniel (2018). Intertemporal Consumption in Reward-Based Crowdfunding In: 31st Doctoral Colloquium of the European Marketing Association Conference. Glasgow, UK. May 27-29, 2018.

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim

2017

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences Energy Policy, 106, pp. 244-254. 10.1016/j.enpol.2017.02.051

2016

Feurer, Sven; Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075

Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8

2015

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101

2013

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim

2012

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim

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