Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (11 February 2023). Investigating consumers’ hesitant adoption of medical artificial intelligence In: American Marketing Association Winter Educators' Conference 2023. Nashville, TN, US. February 10-12, 2023.
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Official URL: https://www.ama.org/events/academic/2023-ama-winte...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Konya-Baumbach, Elisa 0000-0002-7990-8542; Biller, Miriam and Kuester, Sabine |
ISBN: |
978-0-87757-015-8 |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
13 Mar 2023 13:53 |
Last Modified: |
13 Mar 2023 13:53 |
URI: |
https://arbor.bfh.ch/id/eprint/18875 |
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