Konya-Baumbach, Elisa (27 May 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Proceedings of the European Marketing Academy 51st Conference 2022. Budapest. May, 24-27, 2022.
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Official URL: http://proceedings.emac-online.org/pdfs/A2022-1066...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Konya-Baumbach, Elisa |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:09 |
Last Modified: |
31 Mar 2023 09:09 |
Uncontrolled Keywords: |
emotional contagion; feelings as information; customer reviews |
ARBOR DOI: |
10.24451/arbor.19030 |
URI: |
https://arbor.bfh.ch/id/eprint/19030 |
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