'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing

Barth, Madeline; Konya-Baumbach, Elisa; Kuester, Sabine (2022). 'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing (IMU Research Insights 80). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim

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Item Type:

Working Paper

Division/Institute:

Business School > Institute for Marketing & Global Management > Marketing
Business School

Name:

Barth, Madeline;
Konya-Baumbach, Elisa0000-0002-7990-8542 and
Kuester, Sabine

Series:

IMU Research Insights

Publisher:

Institut für Marktorientierte Unternehmensführung, Universität Mannheim

Language:

German

Submitter:

Elisa Konya-Baumbach

Date Deposited:

20 Mar 2023 14:58

Last Modified:

20 Mar 2023 14:58

ARBOR DOI:

10.24451/arbor.18955

URI:

https://arbor.bfh.ch/id/eprint/18955

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