The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim?

Isaac, Mathew; Konya-Baumbach, Elisa (20 October 2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Association for Consumer Research Conference 2019. Advances in Consumer Research: Vol. 47 (pp. 656-657). Duluth, MN: Association for Consumer Research

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Item Type:

Conference or Workshop Item (Paper)

Division/Institute:

Business School > Institute for Marketing & Global Management > Marketing
Business School

Name:

Isaac, Mathew and
Konya-Baumbach, Elisa

Series:

Advances in Consumer Research

Publisher:

Association for Consumer Research

Language:

English

Submitter:

Elisa Konya-Baumbach

Date Deposited:

31 Mar 2023 09:47

Last Modified:

31 Mar 2023 09:47

Related URLs:

ARBOR DOI:

10.24451/arbor.18954

URI:

https://arbor.bfh.ch/id/eprint/18954

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