Isaac, Mathew

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Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.

Isaac, Mathew; Konya-Baumbach, Elisa (3 March 2022). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Society for Consumer Psychology Conference 2022. virtual venue. 03.-05.05.2022.

Isaac, Mathew; Konya-Baumbach, Elisa (20 October 2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Association for Consumer Research Conference 2019. Advances in Consumer Research: Vol. 47 (pp. 656-657). Duluth, MN: Association for Consumer Research

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