What hampers green product innovation: the effect of experience

Stucki, Tobias (2019). What hampers green product innovation: the effect of experience Industry and Innovation, 26(10), pp. 1242-1270. Taylor & Francis 10.1080/13662716.2019.1611417

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Based on representative firm-level survey data for Austria, Germany, and Switzerland, this study systematically analyses the relevance and drivers of barriers to green product innovation using the example of green energy technologies. ‘Low willingness to pay’, ‘high development costs’, ‘high commercial uncertainty’, and ‘lack of favourable political framework’ are identified as the most important barriers. Moreover, we find that the firms’ innovation experience is an important driver of the level of green innovation barriers. Green innovation barriers are more accentuated for firms with green innovation activity than for firms with no green innovation activity. However, experience from different fields of green innovation and experience from non-green innovation activities help to limit these barriers.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Sustainable Business Business School
Name:	Stucki, Tobias0000-0002-2400-0107
ISSN:	1366-2716
Publisher:	Taylor & Francis
Language:	English
Submitter:	Tobias Stucki
Date Deposited:	20 May 2019 11:28
Last Modified:	18 Dec 2020 13:27
Publisher DOI:	10.1080/13662716.2019.1611417
Uncontrolled Keywords:	Energy technologies, green innovation, hampering factors, innovation barriers, innovation experience
ARBOR DOI:	10.24451/arbor.214
URI:	https://arbor.bfh.ch/id/eprint/214