Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.
Full text not available from this repository. (Request a copy)
Official URL: https://www.acrwebsite.org/web/acr-conference/prog...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Isaac, Mathew; Konya-Baumbach, Elisa and Walker Reczek, Rebecca |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
15 Nov 2023 12:12 |
Last Modified: |
15 Nov 2023 12:12 |
Related URLs: |
|
URI: |
https://arbor.bfh.ch/id/eprint/20330 |
Actions (login required)
 |
View Item |