Pictorial Scales in Research and Practice

Sauer, Jürgen; Baumgartner, Jürgen; Frei, Naomi; Sonderegger, Andreas (2020). Pictorial Scales in Research and Practice European Psychologist, 26(2), pp. 112-130. Hogrefe 10.1027/1016-9040/a000405

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The present article is concerned with the theoretical foundations and practical aspects of developing pictorial scales. It aims to assess the potential of pictorial scales compared to verbal scales. The article provides a review of existing pictorial scales with a view to identifying suitable methodological approaches for developing such scales. The review showed that the development and especially validation of many pictorial scales did not follow a stringent methodological approach. A category system is proposed, which allows the classification of different types of pictorial scales. Finally, we present a first draft of a theoretical framework, which can provide guidance for the future development of pictorial scales. The present work carries the implication that a specific methodological approach is needed, which focuses more strongly on the particular needs of designing pictorial scales (e.g., testing the comprehensibility of pictures).

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for New Work Business School > Institute for New Work > New Forms of Work and Organisation Business School
Name:	Sauer, Jürgen; Baumgartner, Jürgen; Frei, Naomi and Sonderegger, Andreas0000-0003-0054-0544
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
ISSN:	1016-9040
Publisher:	Hogrefe
Language:	English
Submitter:	Andreas Sonderegger
Date Deposited:	18 May 2021 16:29
Last Modified:	29 Sep 2021 02:18
Publisher DOI:	10.1027/1016-9040/a000405
Uncontrolled Keywords:	pictorial scale, non-verbal scale, scale development, psychometrics, scale development
ARBOR DOI:	10.24451/arbor.14742
URI:	https://arbor.bfh.ch/id/eprint/14742