Time and the Essence

Berthod, Jonas (June 2020). Time and the Essence Swiss Design Awards blog

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Many design projects are the result of a long-term effort. They broadly fall into one of two categories. On the one hand, there are significant projects realised over extended periods of development. On the other, there are series of commissions for the same client or on a similar topic over a number of years. Both categories come with their challenges. The former can test designers’ ability to sustain their focus and energy, keep the flame alive or adapt to changes in trends and techniques. The latter confronts them with the need to reinvent themselves, the risk of creative inertia, and a potential impact on their portfolio and client list. However, these long-term projects also allow designers to develop and refine an language that is distinctively their own.

Item Type:

Newspaper or Magazine Article


Bern Academy of the Arts
Bern Academy of the Arts > Institute of Design Research


Berthod, Jonas0000-0002-2606-7735


N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NE Print media
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
T Technology > TR Photography




Jonas Berthod

Date Deposited:

09 Jul 2020 07:58

Last Modified:

22 Mar 2023 13:41



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