 | Up a level |
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; Kemp, Charles Jurgen (2017). Extending service brands into products versus services European Journal of Marketing, 51(1), pp. 200-218. Emerald Publishing 10.1108/EJM-08-2013-0460
Brunner, Thomas; Stöcklin, Markus; Opwis, Klaus (2008). Satisfaction, image and loyalty: new versus experienced customers European Journal of Marketing, 42(9/10), pp. 1095-1105. Emerald Publishing Limited 10.1108/03090560810891163
Sichtmann, Christina (2007). An analysis of antecedents and consequences of trust in a corporate brand European Journal of Marketing, 41(9-10), pp. 999-1015. Emerald Publishing Limited
