An analysis of antecedents and consequences of trust in a corporate brand

Sichtmann, Christina (2007). An analysis of antecedents and consequences of trust in a corporate brand European Journal of Marketing, 41(9-10), pp. 999-1015. Emerald Publishing Limited

Text 10-1108_03090560710773318.pdf - Published Version Restricted to registered users only Available under License Publisher holds Copyright. Download (142kB) | Request a copy

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Applied Data Science & Finance Business School > Institute for Applied Data Science & Finance > Applied Data Science Business School
Name:	Sichtmann, Christina0000-0001-6101-9467
Subjects:	H Social Sciences > HF Commerce
ISSN:	0309-0566
Publisher:	Emerald Publishing Limited
Language:	English
Submitter:	Christina Sichtmann
Date Deposited:	03 Jul 2023 15:09
Last Modified:	03 Jul 2023 15:09
Related URLs:	https://www.emerald.com/insight/content/...
ARBOR DOI:	10.24451/arbor.18238
URI:	https://arbor.bfh.ch/id/eprint/18238