 | Up a level |
Vaquero Martín, María; Reinhardt, Ronny; Gurtner, Sebastian (2020). The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance Journal of Business Research, 2021(124), pp. 136-151. Elsevier 10.1016/j.jbusres.2020.11.040
Gurtner, Sebastian; Hietschold, Nadine; Vaquero Martín, María (2017). Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice Health Services Management Research, 31(3), pp. 138-153. SAGE 10.1177/0951484817748157
Vaquero Martín, María; Gurtner, Sebastian; Reinhardt, Ronny (2018). The Double-Edged Sword Effects of Stakeholder Involvement in NPD Academy of Management Proceedings, 2018(1), p. 14339. 10.5465/AMBPP.2018.14339abstract
