The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance

Vaquero Martín, María; Reinhardt, Ronny; Gurtner, Sebastian (2020). The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance Journal of Business Research, 2021(124), pp. 136-151. Elsevier 10.1016/j.jbusres.2020.11.040

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In many industries, new product development (NPD) success depends on whether products simultaneously provide value to multiple stakeholders on the demand-side of the firm like buyers, users, payers and regulators. Building on the open innovation and stakeholder literatures, we explore the dilemma of downstream market stakeholder involvement: it can help firms to create value for the market and increase their NPD financial performance but it can also negatively affect NPD efficiency. In addition, we test whether three dimensions of stakeholder involvement capabilities (identification, interaction and integration), allow firms to benefit from stakeholder involvement without impairing efficiency. The results of a survey in the medical device industry show that stakeholder involvement breadth has a positive effect on NPD financial performance and that stakeholder involvement intensity leads to less efficient NPD processes. Finally, we find that interaction and integration capabilities contribute to NPD efficiency, while identification capability is detrimental.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Innovation and Strategic Entrepreneurship Business School > Institute for Innovation and Strategic Entrepreneurship > Strategic Entrepreneurship
Name:	Vaquero Martín, María; Reinhardt, Ronny and Gurtner, Sebastianhttps://orcid.org/0000-0002-0769-942X
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ISSN:	01482963
Publisher:	Elsevier
Language:	English
Submitter:	Sebastian Gurtner
Date Deposited:	12 Jan 2021 16:07
Last Modified:	14 Feb 2022 14:46
Publisher DOI:	10.1016/j.jbusres.2020.11.040
Uncontrolled Keywords:	New product development, Stakeholder involvement, Capabilities, Firm performance
ARBOR DOI:	10.24451/arbor.14140
URI:	https://arbor.bfh.ch/id/eprint/14140