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Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; Griffin, Abbie (2024). The high-end bias - A decision-maker preference for premium over economy innovations Long Range Planning, 57(1), p. 102413. Elsevier 10.1016/j.lrp.2023.102413
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; Griffin, Abbie (2017). The High-end Bias - An irrational preference of decision makers for high-end over low-end innovations. Academy of Management Proceedings, 2017(1), p. 13528. 10.5465/AMBPP.2017.195
