Command Lineto: Functions and Paths of an Emerging Digital Foundry

Berthod, Jonas (2019). Command Lineto: Functions and Paths of an Emerging Digital Foundry Revue annuelle de design / Design Annual Review, 1, pp. 169-184. Mudac / T&P Publishing

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Launched in 1999, Lineto was among the first digital foundries of Switzerland. Merging the possibilities offered by digital type design and the promises of the web, it evolved from informal collaboration to powerhouse of Swiss type design selling its edge to clients such as Airbnb, Dell or Spotify. However, Lineto was not just a type reseller: it was always intended to be a platform serving several purposes. Retracing its evolution unveils the many unusual functions taken by the foundry, including its role as network, trading place for ideas and attitudes as well as publishing platform, distribution structure and catalyst. In doing so, Lineto supported the development of type design but also of more experimental projects, thus impacting on the wider discourse of Swiss design. Finally, circling around Lineto reveals its centre of gravity: many paths lead to Cornel Windlin, and his role as central node is analysed.

Item Type:

Journal Article (Original Article)


Bern Academy of the Arts
Bern Academy of the Arts > Institute of Design Research


Berthod, Jonas0000-0002-2606-7735


Mudac / T&P Publishing




Jonas Berthod

Date Deposited:

14 Nov 2019 08:35

Last Modified:

18 Dec 2020 13:29

Additional Information:

Date: 2019 Translated Title: Command Lineto: Fonctions et trajectoire d’une fonderie digitale émergente

Uncontrolled Keywords:

type design, lineto, typography, cornel windlin, swiss type design, swiss graphic design, networks, type foundries, digital type, digital type foundries


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