Walker Reczek, Rebecca

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Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.

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