Up a level |
Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.