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Gurtner, Nadine; Segelitz Karsten, Ariane; Reinhardt, Ronny; Gurtner, Sebastian (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators' Engagement in Different Innovation Types International Journal of Entrepreneurial Venturing, 15(5) Inderscience Publishers 10.1504/IJEV.2023.10060061
Gurtner, Nadine; Gurtner, Sebastian; Spanjol, Jelena (19 September 2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products In: Inspire Innovation Conference & JPIM Research Forum 2023. New Orleans, USA. September 16-19 2023.
Gurtner, Nadine; Gurtner, Sebastian; Schaarschmidt, Mario (7 June 2023). Reject! Why innovative managers might choose not to foster affordable innovation – evidence from three countries In: 30th International Product Development Management Conference. Lecco, Italy. JUNE 7-9, 2023.
Gurtner, Nadine; Segelitz-Karsten, Ariane; Reinhardt, Ronn<; Gurtner, Sebastian (17 June 2022). Affordable or Premium Innovation? The Influence of Individual and Contextual Factors on Innovators’ Engagement in Different Innovation Types In: European Academy of Management Conference. Winterthur, Switzerland. June 15-17 2022.
Gurtner, Nadine; Starovicova, Barbora (September 2023). Wiederverwendung in der schweizerischen Bauindustrie: Potentiale, Herausforderungen und Ansatzpunkte Bern/Biel: Berner Fachhochschule, Wirtschaft, Institut für Innovation & Strategic Entrepreneurship / Architektur, Holz und Bau, Institut für Werkstoffe und Holztechnologie
