Gurtner, Nadine; Gurtner, Sebastian; Spanjol, Jelena (19 September 2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products In: Inspire Innovation Conference & JPIM Research Forum 2023. New Orleans, USA. September 16-19 2023.
Full text not available from this repository. (Request a copy)Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Innovation and Strategic Entrepreneurship Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation Business School |
Name: |
Gurtner, Nadine 0000-0002-5624-8860; Gurtner, Sebastian and Spanjol, Jelena |
Subjects: |
H Social Sciences > HF Commerce |
Language: |
English |
Submitter: |
Nadine Gurtner |
Date Deposited: |
29 Sep 2023 10:22 |
Last Modified: |
29 Sep 2023 10:22 |
Related URLs: |
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URI: |
https://arbor.bfh.ch/id/eprint/20068 |
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