American Marketing Association

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Konya-Baumbach, Elisa (20 February 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: 2022 AMA WINTER ACADEMIC CONFERENCE: Reconnecting and Reconceiving the Marketplace. Proceedings: Vol. 33 (pp. 258-260). Chicago, Illinois: American Marketing Association

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