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Davvetas, Vasileios; Sichtmann, Christina; Saridakis, Charalampos (Babis); Diamantopoulos, Adamantios (2022). The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets Journal of International Marketing, 31(3), pp. 19-40. Sage Publications 10.1177/1069031X221143095
