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Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; Kuharev, Victoria (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption International Journal of Research in Marketing, 36(3), pp. 385-399. Elsevier 10.1016/j.ijresmar.2019.01.008
Konya-Baumbach, Elisa (2016). The zero-price effect in a multicomponent product context International Journal of Research in Marketing, 33(3), pp. 689-694. Elsevier
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006
Davvetas, Vasileios; Sichtmann, Christina; Diamantopoulos, Adamantios (2015). The impact of perceived brand globalness on consumers' willingness to pay International Journal of Research in Marketing, 32(4), pp. 431-434. Elsevier 10.1016/j.ijresmar.2015.05.004
