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Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus (2018). Perceived globalness and localness in B2B brands: A co-branding perspective Industrial Marketing Management, 72, pp. 59-70. Elsevier 10.1016/j.indmarman.2018.03.014
Davvetas, Vasileios; Diamantopoulos, Adamantios; Zaefarian, Ghasem; Sichtmann, Christina (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't Industrial Marketing Management, 90, pp. 252-263. Elsevier 10.1016/j.indmarman.2020.07.016
