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Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8


Rose, Stefan Manfred; Wentzel, Daniel; Hopp, Christian; Kaminski, Jermain (2020). Launching for success: The effects of psychological distance and mental simulation on funding decisions and crowdfunding performance Journal of Business Venturing, 36(6), p. 106021. Elsevier 10.1016/j.jbusvent.2020.106021

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences Journal of the Academy of Marketing Science, 48(4), pp. 734-752. Springer 10.1007/s11747-019-00708-z

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444

Rose, Stefan Manfred (2019). Intertemporal Consumption in Reward-Based Crowdfunding: The Influence of Psychological Distance on Backers’ Mental Construal of Proposed Products In: 48th Conference for the European Marketing Association (EMAC). Hamburg, Germany. May 28-31, 2019.

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research Marketing ZFP, 40(2), pp. 26-40. 10.15358/0344-1369-2018-2-26

Rose, Stefan Manfred; Hopp, Christian (2018). The Influence of Product Maturity and Innovativeness on Consumers‘ Perceived Uncertainty in Reward-Based Crowdfunding In: 2018 AMA Winter Academic Conference. New Orleans, USA. 23. - 25. Februar 2018.

Rose, Stefan Manfred; Wentzel, Daniel (2018). Intertemporal Consumption in Reward-Based Crowdfunding In: 31st Doctoral Colloquium of the European Marketing Association Conference. Glasgow, UK. May 27-29, 2018.

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences Energy Policy, 106, pp. 244-254. 10.1016/j.enpol.2017.02.051

Feurer, Sven; Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101

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