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Gurtner, Nadine; Gurtner, Sebastian; Laub, Lilian; Zuber, Anna; von Däniken, Tina (2024). Same same, but different: consumers’ decision–making process and psychological disempowerment in the digital society Journal of Marketing Theory and Practice, pp. 1-31. Taylor and Francis Online 10.1080/10696679.2024.2361431
Gurtner, Nadine; Gurtner, Sebastian; Laub, Lilian; Zuber, Anna; von Däniken, Tina (2024). Same same, but different: consumers' decision–making process and psychological disempowerment in the digital society Journal of Marketing Theory and Practice, pp. 1-31. Taylor and Francis Online 10.1080/10696679.2024.2361431