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Sichtmann, Christina; Wilken, Robert; Diamantopoulos, Adamantios (2011). Estimating Willingness-to-pay with Choice-based Conjoint Analysis - Can Consumer Characteristics Explain Variations in Accuracy? British Journal of Management, 22(4), pp. 628-645. Wiley-Blackwell 10.1111/j.1467-8551.2010.00696.x
