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Gurtner, Sebastian; Spanjol, Jelena; Griffin, Abbie (2018). Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA John Wiley & Sons
Gurtner, Nadine; Gurtner, Sebastian; Spanjol, Jelena (19 September 2023). Experiencing Fear and Anger Separately or Mixed: How Communication Strategy Effectiveness Differs for Consumers in the Context of New Products In: Inspire Innovation Conference & JPIM Research Forum 2023. New Orleans, USA. September 16-19 2023.
Hietschold, Nadine; Gurtner, Sebastian; Spanjol, Jelena (2017). Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations Academy of Management Proceedings, 2017(1), p. 16405. 10.5465/ambpp.2017.197
