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Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; Kuharev, Victoria (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption International Journal of Research in Marketing, 36(3), pp. 385-399. Elsevier 10.1016/j.ijresmar.2019.01.008
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444
Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, Monika C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups Journal of Business Research, 83, pp. 65-81. Elsevier 10.1016/j.jbusres.2017.09.037
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101
Roggenkämper, Luisa; Feurer, Sven; Schuhmacher, Monika C. (25 May 2023). Unlocking Shelf Performance Potential in Stationary Retail Using Artificial Intelligence: Learning from Digital Shelf Twin Data In: EMAC ANNUAL CONFERENCE 2023. Odense, Denmark. 2023 May 23-26.
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim
