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Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus (2018). Perceived globalness and localness in B2B brands: A co-branding perspective Industrial Marketing Management, 72, pp. 59-70. Elsevier 10.1016/j.indmarman.2018.03.014
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; Kemp, Charles Jurgen (2017). Extending service brands into products versus services European Journal of Marketing, 51(1), pp. 200-218. Emerald Publishing 10.1108/EJM-08-2013-0460
