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Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior (In Press). Journal of Marketing SAGE Publications 10.1177/00222429241256570
Ram, Janakiraman; Harsha, Kamatham; Feurer, Sven; Rishika, Rishika; Marina, Girju (12 May 2022). The Impact of Daylight-Saving Time on Consumer Health-Related Behavior: Evidence from the Snack and Health Club Industries In: 2022 Theory + Practice in Marketing (TPM) Conference. Antlanta. May 10-12, 2022.
Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2021). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption Journal of Consumer Research, 49(2), pp. 268-287. Oxford University Press 10.1093/jcr/ucab059
