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Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; Griffin, Abbie (2024). The high-end bias - A decision-maker preference for premium over economy innovations Long Range Planning, 57(1), p. 102413. Elsevier 10.1016/j.lrp.2023.102413
Gurtner, Nadine; Segelitz Karsten, Ariane; Reinhardt, Ronny; Gurtner, Sebastian (2023). Affordable or Premium Innovation The Influence of Individual and Contextual Factors on Innovators' Engagement in Different Innovation Types International Journal of Entrepreneurial Venturing, 15(5) Inderscience Publishers 10.1504/IJEV.2023.10060061
Vaquero Martín, María; Reinhardt, Ronny; Gurtner, Sebastian (2020). The dilemma of downstream market stakeholder involvement in NPD: Untangling the effects of involvement and capabilities on performance Journal of Business Research, 2021(124), pp. 136-151. Elsevier 10.1016/j.jbusres.2020.11.040
Hietschold Nadine, Nadine; Reinhardt, Ronny; Gurtner, Sebastian (2020). Who put the “NO” in Innovation? Innovation resistance leaders’ behaviors and self-identities Technological Forecasting & Social Change, 158, p. 120177. 10.1016/j.techfore.2020.120177
Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie (2018). Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis Long Range Planning, 51(5), pp. 770-796. Elsevier 10.1016/j.lrp.2018.01.004
Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers R&D Management, 49(2), pp. 139-154. 10.1111/radm.12259
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; Griffin, Abbie (2017). The High-end Bias - An irrational preference of decision makers for high-end over low-end innovations. Academy of Management Proceedings, 2017(1), p. 13528. 10.5465/AMBPP.2017.195
Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian (2014). Measuring critical success factors of TQM implementation successfully – a systematic literature review International Journal of Production Research, 52(21), pp. 6254-6272. 10.1080/00207543.2014.918288
Reinhardt, Ronny; Gurtner, Sebastian (July 2018). The overlooked role of embeddedness in disruptive innovation theory Technological Forecasting and Social Change, 132, pp. 268-283. Elsevier 10.1016/j.techfore.2018.02.011
Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (2020). Mit Low-End Innovationen die medizinische Versorgung verbessern – Potenziale und Herausforderungen In: Innovationen und Innovations-management im Gesundheitswesen. Technologien, Produkte und Dienstleistungen voranbringen (pp. 59-75). Wiesbaden: Springer Gabler 10.1007/978-3-658-28643-9_4
Lee, Roh Pin; Reinhardt, Ronny; Keller, Florian; Gurtner, Sebastian; Schiffer, Lutz (2018). A raw materials transition for a low-carbon economy: Challenges and opportunities for management in addressing the trilemma of competitiveness, supply security and sustainability In: George, Gerard; Schillebeeckx, Simon J.D. (eds.) Managing Natural Resources. Organizational Strategy, Behaviour and Dynamics (pp. 61-87). Edward Elgar Publishing
Reinhardt, Ronny; Hietschold, Nadine; Spyridonidis, Dimitrios (2015). Adoption and Diffusion of Innovations in Health Care In: Challenges and Opportunities in Health Care Management (pp. 211-221). Cham: Springer 10.1007/978-3-319-12178-9_17
Schaarschmidt, Mario; Walsh, Gianfranco; Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (1 January 2021). Why do innovation managers put a premium on premium? Academy of Management Proceedings, 2021(1). Briarcliff Manor, NY: Academy of Management
Segelitz-Karsten, Ariane; Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian; Walsh, Gianfranco (August 2019). Attitude towards Low-end and High-end Innovation In: Academy of Management Proceedings.
Vaquero Martín, María; Gurtner, Sebastian; Reinhardt, Ronny (2018). The Double-Edged Sword Effects of Stakeholder Involvement in NPD Academy of Management Proceedings, 2018(1), p. 14339. 10.5465/AMBPP.2018.14339abstract
Hietschold, Nadine; Reinhardt, Ronny; Gurtner, Sebastian (December 2016). Innovation Inhibitors as Catalysts of Societal Progress – The Role of Resistance Leaders in Innovation Diffusion In: ISPIM Innovation Summit. Kuala Lumpur / Malaysia. 04.-07.12.2016.
