Opwis, Klaus

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Journal Article

Sütterlin, Bernadette; Brunner, Thomas; Opwis, Klaus (2008). Eye-tracking the cancellation and focus model for preference judgments Journal of Experimental Social Psychology, 44(3), pp. 904-911. Elsevier 10.1016/j.jesp.2007.09.003

Brunner, Thomas; Stöcklin, Markus; Opwis, Klaus (2008). Satisfaction, image and loyalty: new versus experienced customers European Journal of Marketing, 42(9/10), pp. 1095-1105. Emerald Publishing Limited 10.1108/03090560810891163

Brunner, Thomas; Opwis, Klaus (2008). The WReSt Heuristic: The Role of Recall as Well as Feature–Importance in and Beyond the Cancellation and Focus Model Social Cognition, 26(1), pp. 25-43. Guilford Publications 10.1521/soco.2008.26.1.25

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