Mohan, Mayoor

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Journal Article

Mohan, Mayoor; Brown, Brian P.; Sichtmann, Christina; Schoefer, Klaus (2018). Perceived globalness and localness in B2B brands: A co-branding perspective Industrial Marketing Management, 72, pp. 59-70. Elsevier 10.1016/j.indmarman.2018.03.014

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