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Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; Kuharev, Victoria (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption International Journal of Research in Marketing, 36(3), pp. 385-399. Elsevier 10.1016/j.ijresmar.2019.01.008
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444
Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, Monika C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups Journal of Business Research, 83, pp. 65-81. Elsevier 10.1016/j.jbusres.2017.09.037
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101
Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine (2022). Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz (IMU Research Insights 77). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine; von Janda, Sergej (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (IMU Research Insights 68). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Mannheim Business Research Insights 1). University of Mannheim, Business School
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2019). Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (IMU Research Insights 62). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Müller, Alexander; Kuester, Sabine; Konya-Baumbach, Elisa (23 February 2024). Guardian of Morality: When AI Speaks up Against Verbally Abusive Customers In: American Marketing Association Winter Educators' Conference 2024. St. Pete Beach, FL, US. February 23-25, 2024.
Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (11 February 2023). Investigating consumers’ hesitant adoption of medical artificial intelligence In: American Marketing Association Winter Educators' Conference 2023. Nashville, TN, US. February 10-12, 2023.
Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (October 2022). Investigating consumers’ hesitant adoption of medical artificial intelligence In: Investigating consumers’ hesitant adoption of medical artificial intelligence. Denver, CO, US. Oct 20-23, 2022.
Barth, Madeline; Kuester, Sabine; Konya-Baumbach, Elisa (May 2020). Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing In: Proceedings of the European Marketing Academy Conference 2020. Budapest. May 27-29, 2020.
Barth, Madeline; Konya-Baumbach, Elisa; Kuester, Sabine (2022). 'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing (IMU Research Insights 80). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim
Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim
