Kremer, Patrick

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Number of items: 2.

Journal Article

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, Steve (2022). Overcoming the negative role of nostalgia in consumer reactions to automated products Journal of Product Innovation Management, pp. 1-48. Wiley

Conference or Workshop Item

Kremer, Patrick; Feurer, Sven (2021). The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

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