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Konya-Baumbach, Elisa; Biller, Miriam; von Janda, Sergej (2023). Someone Out There? A Study on the Social Presence of Anthropomorphized Chatbots Computers in Human Behavior, 139 Elsevier
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, Sabine; Kuharev, Victoria (2019). Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption International Journal of Research in Marketing, 36(3), pp. 385-399. Elsevier 10.1016/j.ijresmar.2019.01.008
Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, Monika C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups Journal of Business Research, 83, pp. 65-81. Elsevier 10.1016/j.jbusres.2017.09.037
Konya-Baumbach, Elisa (2016). The zero-price effect in a multicomponent product context International Journal of Research in Marketing, 33(3), pp. 689-694. Elsevier
Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075
Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine (2022). Künstliche Intelligenz im Gesundheitswesen: Kundenseitige Resistenz und Maßnahmen zur Steigerung der Akzeptanz (IMU Research Insights 77). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Barth, Madeline; Konya-Baumbach, Elisa; Kuester, S. (2021). Der Ton macht die Musik: über die Effektivität eines persönlichen Tons in Mobile Notifications (IMU Research Insights 71). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine; von Janda, Sergej (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (IMU Research Insights 68). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Mannheim Business Research Insights 1). University of Mannheim, Business School
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2019). Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (IMU Research Insights 62). Mannheim: University of Mannheim, Institute for Market-Oriented Management
Müller, Alexander; Kuester, Sabine; Konya-Baumbach, Elisa (23 February 2024). Guardian of Morality: When AI Speaks up Against Verbally Abusive Customers In: American Marketing Association Winter Educators' Conference 2024. St. Pete Beach, FL, US. February 23-25, 2024.
Isaac, Mathew; Konya-Baumbach, Elisa; Walker Reczek, Rebecca (29 October 2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims In: Association for Consumer Research Conference 2023. Seattle, USA. 26-29.10.2023.
Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (11 February 2023). Investigating consumers’ hesitant adoption of medical artificial intelligence In: American Marketing Association Winter Educators' Conference 2023. Nashville, TN, US. February 10-12, 2023.
Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine (October 2022). Investigating consumers’ hesitant adoption of medical artificial intelligence In: Investigating consumers’ hesitant adoption of medical artificial intelligence. Denver, CO, US. Oct 20-23, 2022.
Konya-Baumbach, Elisa (27 May 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Proceedings of the European Marketing Academy 51st Conference 2022. Budapest. May, 24-27, 2022.
Konya-Baumbach, Elisa (4 March 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: Society for Consumer Psychology Conference 2022. virtual venue. March 2-4, 2023.
Isaac, Mathew; Konya-Baumbach, Elisa (3 March 2022). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Society for Consumer Psychology Conference 2022. virtual venue. 03.-05.05.2022.
Konya-Baumbach, Elisa (20 February 2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments In: 2022 AMA WINTER ACADEMIC CONFERENCE: Reconnecting and Reconceiving the Marketplace. Proceedings: Vol. 33 (pp. 258-260). Chicago, Illinois: American Marketing Association
Barth, Madeline; Kuester, Sabine; Konya-Baumbach, Elisa (May 2020). Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing In: Proceedings of the European Marketing Academy Conference 2020. Budapest. May 27-29, 2020.
Isaac, Mathew; Konya-Baumbach, Elisa (20 October 2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? In: Association for Consumer Research Conference 2019. Advances in Consumer Research: Vol. 47 (pp. 656-657). Duluth, MN: Association for Consumer Research
Barth, Madeline; Konya-Baumbach, Elisa; Kuester, Sabine (2022). 'Fear of Missing Out' (FOMO): Auslöser und Auswirkungen im Mobile Marketing (IMU Research Insights 80). Mannheim: Institut für Marktorientierte Unternehmensführung, Universität Mannheim
