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Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior Journal of Marketing, 88(6), pp. 64-84. SAGE Publications 10.1177/00222429241256570
