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Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2023). Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights In: Bstieler, Ludwig; Noble, Charles H.; ; (eds.) The PDMA Handbook of Innovation and New Product Development (pp. 247-266). John Wiley & Sons
Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, Steve (2022). Overcoming the negative role of nostalgia in consumer reactions to automated products Journal of Product Innovation Management, pp. 1-48. Wiley https://doi.org/10.1111/jpim.12641
Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2021). Consumers' response to really new products: A cohesive synthesis of current research and future research directions International Journal of Innovation Management, 25(08) World Scientific Publishing 10.1142/S1363919621500924
