Haws, Kelly L.

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Journal Article

Feurer, Sven; Haws, Kelly L. (2022). Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality Journal of Business Research, 149(149), pp. 630-639. Elsevier 10.1016/j.jbusres.2022.05.044

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2021). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption Journal of Consumer Research, 49(2), pp. 268-287. Oxford University Press 10.1093/jcr/ucab059

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