Griffin, Abbie

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Journal Article

Reinhardt, Ronny; Gurtner, Sebastian; Griffin, Abbie (2018). Towards an adaptive framework of low-end innovation capability – A systematic review and multiple case study analysis Long Range Planning, 51(5), pp. 770-796. Elsevier 10.1016/j.lrp.2018.01.004

Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; Griffin, Abbie (2017). The High-end Bias - An irrational preference of decision makers for high-end over low-end innovations. Academy of Management Proceedings, 2017(1), p. 13528. 10.5465/AMBPP.2017.195


Gurtner, Sebastian; Spanjol, Jelena; Griffin, Abbie (2018). Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA John Wiley & Sons

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