Feurer, Sven

Ryf, Svenja; Feurer, Sven; von Däniken, Tina (29 May 2024). Is a Pink Tax Perceived Less Fair than a Blue Tax? In: 53rd Annual Conference of the Eurpoean Marketing Academy. Bucharest, Romania. May 26-28, 2024.

Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior Journal of Marketing, 88(6), pp. 64-84. SAGE Publications 10.1177/00222429241256570

Feurer, Sven; von Däniken, Tina (2024). Price fairness In: Hinterhuber, Andreas (ed.) Elgar Encyclopedia of Pricing. Business (pp. 185-188). Cheltenham: Edward Elgar Publishing 10.4337/9781035307319.ch32

Feurer, Sven; Rose, Stefan; Berger, Jonas; Fux, Miriam; Graf, Livia; Schaad, Roman; Scheidegger, Janick; Zbinden, Fabian (25 May 2023). Do Service Robots Impair Consumer Fairness Perceptions of a Price Increase? In: EMAC ANNUAL CONFERENCE 2023. Odense, Denmark. 23.-26.05.2023.

Roggenkämper, Luisa; Feurer, Sven; Schuhmacher, Monika C. (25 May 2023). Unlocking Shelf Performance Potential in Stationary Retail Using Artificial Intelligence: Learning from Digital Shelf Twin Data In: EMAC ANNUAL CONFERENCE 2023. Odense, Denmark. 2023 May 23-26.

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2023). Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights In: Bstieler, Ludwig; Noble, Charles H.; ; (eds.) The PDMA Handbook of Innovation and New Product Development (pp. 247-266). John Wiley & Sons

Kremer, Patrick; Feurer, Sven (11 February 2023). The Differential Role of Psychological Ownership in Consumer Reactions to Automated Products: Test of a Formative Measurement Scale In: AMA Winter Academic Conference. Nashville TN. February 10-12, 2023.

Feurer, Sven; Haws, Kelly L. (2022). Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality Journal of Business Research, 149(149), pp. 630-639. Elsevier 10.1016/j.jbusres.2022.05.044

Kremer, Patrick; Feurer, Sven; Kim, Ju-Young; Hoeffler, Steve (2022). Overcoming the negative role of nostalgia in consumer reactions to automated products Journal of Product Innovation Management, pp. 1-48. Wiley https://doi.org/10.1111/jpim.12641

Pade, Robin; Feurer, Sven (2022). The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing Journal of Business Research, 145, pp. 277-287. Elsevier 10.1016/j.jbusres.2022.02.057

Ram, Janakiraman; Harsha, Kamatham; Feurer, Sven; Rishika, Rishika; Marina, Girju (12 May 2022). The Impact of Daylight-Saving Time on Consumer Health-Related Behavior: Evidence from the Snack and Health Club Industries In: 2022 Theory + Practice in Marketing (TPM) Conference. Antlanta. May 10-12, 2022.

Will, Christian; Lehmann, Nico; Baumgartner, Nora; Feurer, Sven; Jochem, Patrick; Fichtner, Wolf (2022). Consumer understanding and evaluation of carbon-neutral electric vehicle charging services Applied Energy, 313, pp. 1-20. Elsevier https://doi.org/10.1016/j.apenergy.2022.118799

Feurer, Sven (25 February 2022). Wenn Kund*innen den Nutzen radikaler Innovationen nicht verstehen SocietyByte - Wissenschaftsmagazin der Berner Fachhochschule Bern: Berner Fachhochschule, Wirtschaft

Feurer, Sven; Hoeffler, Steve; Zhao, Min; Herzenstein, Michal (2021). Consumers' response to really new products: A cohesive synthesis of current research and future research directions International Journal of Innovation Management, 25(08) World Scientific Publishing 10.1142/S1363919621500924

Rishika, Rishika; Feurer, Sven; Haws, Kelly L. (2021). Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption Journal of Consumer Research, 49(2), pp. 268-287. Oxford University Press 10.1093/jcr/ucab059

Liozu, Stephan; Feurer, Sven; Hinterhuber, Andreas; Woodside, Arch (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts Journal of Revenue and Pricing Management, 20(4), pp. 420-435. Springer 10.1057/s41272-021-00306-1

Feurer, Sven; Fischer, Alexander (2021). Proposition of a Pleasurable-Ends Model of Manipulation in Marketing In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Kremer, Patrick; Feurer, Sven (2021). The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Pade, Robin; Feurer, Sven (2021). Can Nostalgia Mitigate Consumers’ Price Unfairness Perceptions in Response to Price Differentiation? Two Experiments In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

Bill, Fabian; Feurer, Sven; Klarmann, Martin (2020). Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences Journal of the Academy of Marketing Science, 48(4), pp. 734-752. Springer 10.1007/s11747-019-00708-z

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2019). How Pricing Teams Develop Effective Pricing Strategies for New Products Journal of Product Innovation Management, 36(1), pp. 66-86. Wiley 10.1111/jpim.12444

Klarmann, Martin; Feurer, Sven (2018). Control Variables in Marketing Research Marketing ZFP, 40(2), pp. 26-40. 10.15358/0344-1369-2018-2-26

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2018). How Pricing Teams Develop Effective Pricing Strategies for New Products, (056). IMU Research Insights, Universität Mannheim

Layer, Patrick; Feurer, Sven; Jochem, Patrick (2017). Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences Energy Policy, 106, pp. 244-254. 10.1016/j.enpol.2017.02.051

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. (2016). Applying configurational theory to build a typology of ethnocentric consumers International Marketing Review, 33(3), pp. 351-375. Emerald 10.1108/IMR-03-2014-0075

Feurer, Sven; Klarmann, Martin (2016). B2B-Vertrieb und das Social-Media-Paradox Sales Management Review, 25(1), pp. 10-19. Springer 10.1007/s35141-016-0022-8

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C.; Reinartz, Dominik (2015). Comparing the incomparable? How consumers judge the price fairness of new products International Journal of Research in Marketing, 32(3), pp. 272-283. 10.1016/j.ijresmar.2014.09.006

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine (2015). Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition Marketing ZFP, 37(2), pp. 101-108. 10.15358/0344-1369-2015-2-101

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2013). Auswirkungen des Einführungspreises einer radikalen Innovation auf Adoptionsbarrieren von Kunden, (020). IMU Research Insights, Universität Mannheim

Kuester, Sabine; Feurer, Sven; Schuhmacher, Monika C. (2012). Can service customers handle price complexity?, (007). IMU Research Insights, Universität Mannheim