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Davvetas, Vasileios; Sichtmann, Christina; Saridakis, Charalampos (Babis); Diamantopoulos, Adamantios (2022). The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets Journal of International Marketing, 31(3), pp. 19-40. Sage Publications 10.1177/1069031X221143095
Davvetas, Vasileios; Diamantopoulos, Adamantios; Zaefarian, Ghasem; Sichtmann, Christina (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't Industrial Marketing Management, 90, pp. 252-263. Elsevier 10.1016/j.indmarman.2020.07.016
Sichtmann, Christina; Davvetas, Vasileios; Diamantopoulos, Adamantios (2019). The relational value of perceived brand globalness and localness Journal of Business Research, 104, pp. 597-613. Elsevier 10.1016/j.jbusres.2018.10.025
Davvetas, Vasileios; Sichtmann, Christina; Diamantopoulos, Adamantios (2015). The impact of perceived brand globalness on consumers' willingness to pay International Journal of Research in Marketing, 32(4), pp. 431-434. Elsevier 10.1016/j.ijresmar.2015.05.004
