Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing

Barth, MadelineMadelineBarthKuester, SabineSabineKuesterKonya-Baumbach, ElisaElisaKonya-Baumbach2024-11-192024-11-192020-0510.24451/arbor.18953https://doi.org/10.24451/arbor.18953https://arbor.bfh.ch/handle/arbor/41462enMobile MarketingNonverbal and Verbal CuesPersonalizationWithin Touching Distances: Customers' Perceived Closeness in Mobile Marketing-conference_item