Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims

Isaac, MathewMathewIsaacKonya-Baumbach, ElisaElisaKonya-BaumbachWalker Reczek, RebeccaRebeccaWalker Reczek2024-11-192024-11-192023-10-29https://arbor.bfh.ch/handle/arbor/36001enOverstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims-conference_item