An analysis of antecedents and consequences of trust in a corporate brand

Sichtmann, ChristinaChristinaSichtmann2024-11-192024-11-192007-09-250309-056610.24451/arbor.18238https://doi.org/10.24451/arbor.18238https://arbor.bfh.ch/handle/arbor/30696enHFAn analysis of antecedents and consequences of trust in a corporate brand-article