Raff, StefanStefanRaffJovanovic, MarinMarinJovanovic2024-11-192024-11-192022-12-1110.24451/arbor.17858https://doi.org/10.24451/arbor.17858https://arbor.bfh.ch/handle/arbor/34822endeep-techstart-upproduct-market fitH1HD28Commercializing Deep Tech: How to Navigate the Technology-first Approach When Markets are Unknown-conference_item