Making a first impression as a start-up: Strategies for a successful digital innovation launch

Konya-Baumbach, ElisaElisaKonya-BaumbachSchuhmacher, MonikaMonikaSchuhmacherKuester, SabineSabineKuesterKuharev, VictoriaVictoriaKuharev2024-11-192024-11-192020https://arbor.bfh.ch/handle/arbor/42012enMaking a first impression as a start-up: Strategies for a successful digital innovation launch-report