Competitive Pressure and Diversification into Green R&D

Stucki, Tobias; Woerter, Martin (2019). Competitive Pressure and Diversification into Green R&D Review of Industrial Organization, 55(2), pp. 301-325. 10.1007/s11151-018-9656-6

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Based on representative firm-level survey data for Austria, Germany, and Switzerland, we investigate the relationship between quick obsolescence of products, unpredictable technological development, and easy substitution of products and the probability to diversify into green R&D. We find that product obsolescence and technological uncertainty are positively related with green R&D diversification. These types of competition are usually positively related with low barriers to market entry. Hence, policies that support open markets should stimulate diversification into green R&D.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Sustainable Business Business School > Institute for Sustainable Business > Circular Economy Business School
Name:	Stucki, Tobias0000-0002-2400-0107 and Woerter, Martin
ISSN:	0889-938X
Submitter:	Tobias Stucki
Date Deposited:	28 Jan 2019 10:52
Last Modified:	18 Dec 2020 13:27
Publisher DOI:	10.1007/s11151-018-9656-6
ARBOR DOI:	10.24451/arbor.60
URI:	https://arbor.bfh.ch/id/eprint/60