Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2019). Erfolgreiche Einführung digitaler Innovationen: Vertrauensfördernde Strategien für Start Ups (IMU Research Insights 62). Mannheim: University of Mannheim, Institute for Market-Oriented Management
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Official URL: https://www.bwl.uni-mannheim.de/media/Einrichtunge...
Item Type: |
Report (Report) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine and Kuharev, Victoria |
Series: |
IMU Research Insights |
Publisher: |
University of Mannheim, Institute for Market-Oriented Management |
Language: |
German |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:50 |
Last Modified: |
31 Mar 2023 09:50 |
URI: |
https://arbor.bfh.ch/id/eprint/18960 |
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